Originally founded in 1995, eBay rapidly become the world leader in the online auction field with more items and categories than any of it's competition.
During eBay's evolution it focused on areas of specific demand and now also has a number of specialty sub-sites such as eBay motors as well as major regional sites in countries like UK and Australia.
Even although it has many other useful aspects, eBay's main focus is still on bringing the best auction experience to the buyer and seller in everyday auction transactions, and this is where eBay has really got it right, and the reason they keep the mantle of leader in the online auction field.
eBay is also the leading online auction provider in the UK and Australia:eBay.co.uk
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